Winona PVD

Winona PVD is North America’s only large-scale producer using environmentally friendly physical vapor deposition (“PVD”) to create automotive wheels with a classic chrome finish appearance. Our proprietary production process replaces the dangerous and unfriendly technology of chrome plating which until now was the only option for a “bright” automotive wheel finish. Our all season coatings can be applied to a multitude of wheel geometries, are far more durable than traditional chrome plating, don’t pit or rust, and reduce vehicle weight which results in improved gas mileage. All of our coatings are applied proudly in the United States, and we have over two million units of production capacity (and growing).